Calgary CBSM Workshops (Sept. 17-20) with Doug McKenzie-Mohr

For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment, promote public health and prevent injuries. His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing. He has delivered workshops internationally for over 70,000 program managers.

In September 2019, Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing workshops in Calgary.

Introductory and Advanced Workshops (Sept. 17-20):

RCA Members are welcome to use the coupon code 09facbb2, which will reduce the cost of registering by $50. This reduction is in addition to the 10% price reduction for those who attend both workshops and the early-bird prices that are in place until June 29th.

Who should Attend?

These workshops will be of interest to those working to promote behavioural changes that protect the environment or foster public health and safety. Descriptions of both workshops are provided below.

Introductory Workshop (Sept. 17-18): The two-day introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster behaviour change. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviours, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use. Participants will receive a copy of the third edition of “An Introduction to Community-Based Social Marketing.” The introductory workshop is a mandatory prerequisite for the advanced workshop.

Advanced Workshop (Sept. 19-20): The two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster behavioural changes and provides attendees the opportunity to apply this approach to their own programs. Building on the introductory workshop, participants will be exposed to advanced topics regarding fostering behavioural changes, with a particular focus on the formation of habits that protect the environment or foster public health and safety; accurately determining the barriers to a behavioural change; and program evaluation and return on investment. The workshop also addresses the effective use of social media, apps and websites. Participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr’s introductory workshop. If you have not yet attended an introductory workshop, reduced rates are available for attending both sessions.

Group Bookings

If you are interested in registering five or more people from the same agency, please contact us. For groups of five or more the reduction is $75 per person. These group reduced rates are in addition to our early-bird rates and the 10% reduction that we provide if someone registers for both the introductory and advanced workshop.

For more information, contact Doug McKenzie-Mohr, Ph.D.,


Newsflash paid for by McKenzie-Mohr & Associates