Fostering Sustainable and Healthy Behaviour Workshops

Dr. Doug McKenzie-Mohr will be delivering introductory and advanced community-based social marketing training virtually in October. These workshops will be of particular interest to agencies working to promote waste reduction, energy and water efficiency, conservation, sustainable food consumption, the control of invasive species, modal transportation changes and other sustainable actions. These sessions will also be of interest to organizations promoting health and safety (e.g., hand washing, social distancing, active lifestyles, immunization, cancer prevention and screening, blood donations, earthquake and fire safety, workplace safety, etc.). Community-based social marketing is a unique approach to fostering both environment and health related behavioural changes and is now being utilized globally. 

About the Speaker
For over three decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behaviour change into the design and delivery of community programs. He is the founder of community-based social marketing and the author of three books on the topic. One of these books has been recommended by Time Magazine and become requisite reading for those who deliver programs to protect the environment, promote public health and prevent injuries.  His work has been featured in the New York Times and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology and the World Social Marketing conference’s inaugural award for contributions to the field of social marketing.  He has delivered workshops internationally for over 75,000 program managers — below is a small sample of recent anonymous evaluations:

  • Fantastic, simply invaluable.
  • This is hands-down the most valuable workshop/training I’ve ever attended.
  • Speaker was wonderful.
  • A life-changing event. 
  • The best workshop/conference I have EVER experienced.
  • Outstanding presentation style. Expertise is obvious.
  • Superb presentation skills.
  • By far, the best workshop I have attended – on any topic! 

Introductory Workshop (Three four-hour sessions spread over October 19, 20, 21): The introductory workshop provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster  behaviour change. Those who attend the workshop will learn the five steps of community-based social marketing (selecting behaviors, identifying barriers, developing strategies, conducting pilots, and broad scale implementation) and be exposed to numerous case studies illustrating its use.  Participants will receive an electronic copy of the third edition of “An Introduction to Community-Based Social Marketing.” The introductory workshop is a mandatory prerequisite for the advanced workshop.

Advanced Workshop (Three four-hour sessions spread over October 26, 27, 28): The two-day advanced workshop provides an in-depth exploration of community-based social marketing. In this training, you will have the opportunity to apply this approach to a program that you are developing. Building on the introductory workshop, which is a mandatory prerequisite, participants will be exposed to advanced topics regarding fostering behavioural changes, with a particular focus on the formation of habits that protect the environment or promote public health and safety. You will also learn how to: 1) carefully select and “un-pack” the behaviours that you plan to target in your programs; 2) conduct barrier research that is representative of the audience you plan to target; 3) optimize the behaviour change tools that you utilize in your programs; and 4) evaluate your programs, including calculating return-on-investment. The workshop also addresses the effective use of social media, apps and websites. Participants will also be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. This workshop is restricted to individuals who have previously attended Dr. McKenzie-Mohr’s introductory workshop. If you have not yet attended an introductory workshop, reduced rates are available for attending both sessions.

Group Bookings
If you are interested in registering five or more people from the same agency, please contact us. For groups of five or more the reduction is $75 per person. These group reduced rates are in addition to our 10% reduction that we provide if someone registers for both the introductory and advanced workshop. 

Additional Information and Registration: 
Both the introductory and advanced workshops are being held virtually over Zoom and each workshop consists of three four-hour sessions spread over three days. These virtual workshops are identical in content to my in-person trainings. To accommodate attendees from across North America, the workshops begin at 8:30 am Pacific Standard Time (UTC-7) and finish at 12:30 pm on each day.   In addition to attending the virtual workshop(s), each participant will have the opportunity to participate in a group video-conference call with Dr. McKenzie-Mohr following the workshop(s) to discuss the application of community-based social marketing to their programs. 

Use the following coupon code to receive $50 off when registering:  4d01e48f  This savings is in addition to the 10% price reduction for those who attend both workshops. Early-bird deadline is Friday, July 31st. 

October Introductory & Advanced Workshops: https://www.cbsm.com/workshops/virtual-north-america-2020

Newsflash paid for by McKenzie-Mohr & Associates