Earn a Certificate in Community-Based Social Marketing (CBSM)

Why earn a certificate in community-based social marketing (CBSM)? CBSM has become the global standard for delivering programs to foster sustainable behavior. For example, in the US, the Department of Energy has recommended that all residential energy-efficiency programs be based on CBSM. Similarly, the EPA mandates that groundwater protection programs in several jurisdictions use this approach. Moreover, numerous agencies at the local, state/provincial, and federal levels expect staff or consultants to have training in this framework. 

Dr. Doug McKenzie-Mohr is the founder of community-based social marketing and has trained more than 75,000 practitioners and consultants globally to use CBSM. On June 10th to 12th, he will deliver his Fostering Sustainable Behavior virtual workshop, which consists of three four-hour sessions. These sessions are held at a convenient time for attendees from across North America and are highly rated, without the cost, inconvenience, or emissions associated with in-person training. 

Participants receive a copy of the new fourth edition of Fostering Sustainable Behavior and a certificate confirming completion of the community-based social marketing training. Group rates exist for teams of five or more (email dmm@cbsm.com for further details). Learn more and register here: https://cbsm.com/workshops/virtual-naspring-2026

Need help convincing your supervisor? We have written an email that you can send to them, which you can find here: https://cbsm.com/workshops/virtual-naspring-2026/letter

About the Speaker
For over four decades, Dr. Doug McKenzie-Mohr has worked to incorporate scientific knowledge on behavior change into the design and delivery of environmental programs. Doug is the author/co-author of six books on community-based social marketing — one of which, “Fostering Sustainable Behavior,” has been recommended by Time Magazine and has become required reading for those who deliver environmental programs.   His work has been featured in the New York Times, and he is the recipient of the American Psychological Association’s inaugural award for innovation in environmental psychology, the World Social Marketing Conference’s inaugural award for contributions to the field of social marketing, and he is a B.F. Skinner distinguished lecturer. 

Fostering Sustainable Behavior Workshop Reviews
Here are some anonymous evaluations that speak to the quality of this training:

  • Most valuable workshop/training I’ve EVER attended! 
  • Completely transformed my approach to my work. 
  • Incredibly informative and helpful. 
  • A very engaging speaker. I was glued to the screen the entire time. 
  • By far, the best workshop I’ve attended – on any topic!!! 
  • Fantastic. Simply invaluable.

Newsflash paid for by Dr. Doug McKenzie-Mohr

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