Adidas Pledges to Stop Using Virgin Plastic by 2024

Connector Summer 2018

Adidas is the latest in a series of global companies that have pledged to reduce plastic use. The global sportswear maker said that it has committed to using only recycled plastic by 2024.

The pledge to eliminate the use of “virgin” plastic includes polyester. Used in everything from t-shirts to sports bras, the material is popular in sportswear because it dries quickly and weighs little.

Adidas also said it would stop using virgin plastic in its offices, retail outlets, warehouses and distribution centers, a move that would save an estimated 36 tonnes of plastic per year, starting in 2018.

In the meantime, Adidas said its apparel line for the spring and summer of 2019 will contain around 41% recycled polyester.

The German company is also expecting a sharp increase in sales of its Parley shoes, which are made with plastic waste that has been intercepted before being disposed. While still a small share of its global sales, Adidas expects purchases to jump to 5 million pairs this year compared to 1 million in 2017.

Source: CNNMoney (London)